Sony FE 85mm f/1.4 GM II Lens Will Be Announced in early July

Sony enthusiasts have exciting news to look forward to, with the anticipated announcement of the Sony FE 85mm f/1.4 GM II lens expected in early July. This launch, alongside other major product releases slated for later in the year, promises to energize the photography community.
Initially scheduled for earlier release, Sony has postponed many of its product launches, including the ZV-E10 II and its kit lens, now expected in August. The delays in product announcements are not unique to Sony; Canon and Nikon have also faced similar postponements. A likely culprit behind these delays is the disruption in global logistics, although other factors might also be at play.
The second half of 2024 is set to be particularly eventful for Sony. In addition to the FE 85mm f/1.4 GM II and ZV-E10 II, the Sony FE 24-70mm f/2 GM lens is also expected to be released, likely around the same time as the ZV-E10 II. Additionally, a new FX full-frame camera, potentially the successor to the FX9, might debut between July and September. The α series is also expected to see a new release in August or September, with speculation pointing towards the α7SIV.
Noteworthy industry events, such as IBC2024 in September and ATL EXPO2024 in October, could serve as platforms for these announcements. Rumors have suggested that the α7SIV might be revealed in conjunction with IBC2024, and there is ongoing speculation about two unannounced Sony cameras, identified by their registration codes WW293514 and WW751104.
As we move into the latter part of 2024, the market is abuzz with speculation about “unexpected” camera releases from Sony. This period could witness significant developments, particularly given the popularity of compact, high-performance cameras like the Fujifilm X100VI and the Ricoh GR series. A successor to Sony’s Cyber-shot RX1 series, alongside new VLOGCAM models, could indeed generate substantial interest.
Overall, the upcoming months are shaping up to be an exciting period for Sony fans and the broader photography community, with a mix of confirmed releases and intriguing rumors hinting at an innovative and dynamic end to the year.
Sony FE 16-25mm f/2.8 G Lens at Amazon, B&H, Adorama.
Sony FE 24-50mm f/2.8 G Lens at Amazon, B&H, Adorama.
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Via: SAR