Sony FE 400-800mm f/6.3-8 G OSS & FE 16mm f/1.8 G Lenses Officially Announced

Sony FE 400-800mm f/6.3-8 G OSS & FE 16mm f/1.8 G Lenses Officially Announced

Sony has once again raised the bar in the photography world by officially announcing two new additions to its G-series lens lineup: the FE 400-800mm f/6.3-8 G OSS and the FE 16mm f/1.8 G. Designed to cater to vastly different shooting needs, these lenses showcase Sony’s commitment to performance, portability, and affordability, blurring the lines…

Sigma BF Mirrorless Camera Officially Announced: A Minimalist Masterpiece

Sigma BF Mirrorless Camera Officially Announced: A Minimalist Masterpiece

Sigma has officially unveiled the BF, a minimalist 24.6MP full-frame mirrorless camera that redefines the high-end digital camera experience. Designed with the L-mount system and featuring hybrid autofocus, the Sigma BF aims to simplify photography while delivering exceptional image quality and intuitive operation. Sigma BF Mirrorless Camera at B&H, Adorama. The BF’s design philosophy is all about…

Panasonic Lumix S1R II Mirrorless Camera Officially Announced

Panasonic Lumix S1R II Mirrorless Camera Officially Announced

Panasonic has officially unveiled the Lumix S1R II, the latest addition to its high-resolution full-frame mirrorless camera lineup. Designed for professional photographers and hybrid content creators, the S1R II introduces significant advancements in image quality, autofocus, and video capabilities, making it a compelling option for those seeking both high-resolution photography and cinematic video performance. Panasonic…

DJI Osmo Mobile 7 & 7P Smartphone Gimbals Officially Announced

DJI Osmo Mobile 7 & 7P Smartphone Gimbals Officially Announced

DJI has officially unveiled the highly anticipated Osmo Mobile 7 and Osmo Mobile 7P smartphone gimbals, offering a range of impressive upgrades over their predecessors. Designed for both casual users and professionals, these gimbals promise to deliver enhanced stabilization, improved tracking technology, and more creative possibilities for content creators. DJI Osmo Mobile 7 Smartphone Gimbal:…

DJI RS 4 Mini Gimbal Stabilizer Officially Announced

DJI RS 4 Mini Gimbal Stabilizer Officially Announced

DJI has officially announced the RS 4 Mini Handheld Gimbal Stabilizer, bringing its renowned RS stabilization algorithm to both smartphone and mirrorless vlogging. Designed for lightweight camera rigs, the RS 4 Mini weighs only 2 lb yet supports a payload of up to 4.4 lb, making it an ideal solution for creators using mirrorless cameras…

Canon PowerShot V1 Compact Camera Officially Announced

Canon PowerShot V1 Compact Camera Officially Announced

Canon has officially introduced the PowerShot V1, a large-sensor compact camera designed primarily for video content creators. However, for now, the camera is only available in select Asian markets, including Japan, China, Korea, Hong Kong, and Taiwan. While Canon has not provided details on a global release, it is expected to become more widely available…

Stock Notice: Canon RF 16-28mm f/2.8 IS STM Lens at Amazon, B&H, Adorama

Stock Notice: Canon RF 16-28mm f/2.8 IS STM Lens at Amazon, B&H, Adorama

The new Canon RF 16-28mm f/2.8 IS STM Lens is now in stock at major US stores: The Canon RF 16-28mm f/2.8 IS STM is a compact and versatile wide-angle zoom lens designed for both video and still photography. As the smallest and lightest RF zoom lens to date, it offers exceptional portability without compromising…

Nikon NIKKOR Z 28-135mm f/4 PZ Lens Officially Announced

Nikon NIKKOR Z 28-135mm f/4 PZ Lens Officially Announced

Nikon has officially announced the NIKKOR Z 28-135mm f/4 PZ, the company’s first full-frame power zoom lens, marking a significant step in its growing emphasis on professional video production. This release follows Nikon’s acquisition of RED Digital Cinema in March 2024, further signaling its commitment to video-focused innovations. Nikon NIKKOR Z 28-135mm f/4 PZ Lens…

OM SYSTEM OM-3 and Three New Lenses Officially Announced

OM SYSTEM OM-3 and Three New Lenses Officially Announced

OM SYSTEM, a brand that has continued to evolve from its storied Olympus lineage, is reintroducing a sense of nostalgia and cutting-edge performance with the launch of the OM-3 Mirrorless Camera. This new model is not only a continuation of the company’s commitment to innovation but also a tribute to the design and spirit of…