Sony FE 85mm f/1.4 GM II Lens to be Announced on August 28
Sony has scheduled its next major product launch for August 28, 2024, and all signs point to the highly anticipated FE 85mm f/1.4 GM II lens being the star of the event. The launch, set for 4 PM London time, has generated significant buzz, especially after leaked images of the lens were confirmed as authentic. This new iteration is expected to be more compact and lighter than its predecessor, with significantly improved optical performance, making it a sought-after addition to Sony’s G Master lineup.
While the FE 85mm f/1.4 GM II is the only product likely to be unveiled on August 28, additional announcements are expected soon after. One such product is the successor to Sony FX9, a professional-grade video camera, which could be revealed as early as September. This aligns with the timing of major industry events such as the IFA 2024 in Berlin and the IBC 2024 in Amsterdam, both occurring in early to mid-September, where Sony typically showcases its latest professional equipment.
Another rumored product is the FE 24-70mm f/2.0 GM lens, which could debut later in the fall of 2024. This zoom lens has been eagerly anticipated, and its release would further enhance Sony’s already impressive lens lineup.
In addition to these products, there is speculation about a new full-frame Alpha camera arriving in September or October. However, insiders suggest that this model will not be the Alpha 7V, which is not expected to be announced until 2025. As the August 28 event approaches, the photography community is eagerly awaiting to see what Sony has in store, especially with the potential game-changing FE 85mm f/1.4 GM II lens.
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Via: SAR
