Canon Introduces RF 75-300mm F4-5.6 Telephoto Lens and EOS R100 Double Zoom Kit for Budding Photographers
Canon U.S.A., Inc., a global leader in imaging technology, has officially announced the launch of its new RF 75-300mm F4-5.6 lens, along with the debut of the EOS R100 Double Zoom Lens Kit. These products represent Canon’s ongoing commitment to providing accessible, high-quality tools for photographers stepping into the mirrorless arena or advancing their creative journey beyond smartphone photography.
Canon RF 75-300mm f/4-5.6 Lens: $219 at B&H.
Canon EOS R100 with 18-45mm and 75-300mm Lenses: $799 at B&H.
The RF 75-300mm F4-5.6: Power and Portability Combined
The RF 75-300mm F4-5.6 lens is Canon’s latest addition to its expanding RF lens lineup, and it stands out as an affordable, lightweight telephoto zoom option designed with entry-level users in mind. Delivering a 75-300mm focal range—translating to up to 480mm on an APS-C sensor—this lens allows photography enthusiasts to easily explore new perspectives, from vast landscapes and remote wildlife to sports and live performance events.
Weighing just slightly over one pound and featuring a modest 58mm filter thread, the new lens is highly portable and easy to handle. Its variable aperture of f/4-5.6 keeps it compact, yet versatile enough for a wide range of lighting conditions. The DC autofocus motor ensures subjects are captured swiftly and in crisp detail, while the 4.9’ minimum focusing distance and .25x maximum magnification allow for versatile close-ups and creative compositions.
Canon has engineered the RF 75-300mm with optical precision, incorporating Super Spectra Coating to minimize lens flare and enhance contrast, resulting in vivid, eye-catching images. The lens also boasts a 7-blade diaphragm, providing smooth and attractive background blur—ideal for portraiture and subject isolation.
The EOS R100 Double Zoom Kit: Versatility Meets Affordability
Aimed at first-time mirrorless shooters and those upgrading from entry-level DSLRs or compact systems, the EOS R100 Double Zoom Kit pairs Canon’s most affordable EOS R camera with the new RF 75-300mm lens for unbeatable versatility. The EOS R100 offers a robust feature set, including a 24.2 MP APS-C sensor, DIGIC 8 image processor, and advanced autofocusing with eye and face detection. Video creators will appreciate 4K (cropped) and Full HD (full-width) video options, while built-in Bluetooth™ and Wi-Fi® make sharing and remote control effortless.
Canon’s new kit gives aspiring photographers and content creators the opportunity to embrace interchangeable-lens photography, allowing them to go far beyond the limitations of smartphones by selecting the right lens for each shot.
Pricing and Release Date
Canon’s new RF 75-300mm F4-5.6 lens is slated to arrive in July 2025 with an attractive retail price of $219.99, making high-quality telephoto imaging more accessible than ever. The combined kit with the EOS R100 marks an exciting new chapter for those eager to explore their creativity with the celebrated EOS R system.
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