Sony a7 IV - Camera Lookout

Sony a7 IV Black Friday & Cyber Monday Deals 2025

ByChris George November 4, 2025November 4, 2025

The Sony a7 IV remains one of the most popular and well-rounded full-frame mirrorless cameras on the market, and the 2025 Black Friday & Cyber Monday season is expected to bring excellent savings for those ready to upgrade. A favorite among hybrid shooters, this camera delivers outstanding image quality, professional autofocus performance, and powerful video…

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Big Firmware Updates for Sony a1, a9 III, a7S III and a7 IV

ByChris George March 29, 2024March 29, 2024

Sony has announced the major firmware updates for the Sony a1 (Ver. 2.00), Sony a7S III (Ver. 3.00), Sony a7 IV (Ver. 3.00), and after April 2024, the Sony a9 III (Ver.2.00), bringing many features and behaviors up to its latest standards and adding C2PA authenticity verification capabilities. Download links: Press Release: Read more: